A basic formula for easier comprehension of lead generation is Traffic x Conversion Rate = Leads. Thus, small business owners must initially work towards generating organic traffic, then amp up the conversion rates to thrive. The following tips shall help you excel in both the parameters for generating better leads:
- 1 Illustrate Buyer Personas for Reaching Out to a Targeted Audience
- 2 Register Your Small Business in Google My Business
- 3 Use Your Social Media Platforms as Accessory Marketing Tools
- 4 Collaborate with Micro-Influencers
- 5 Get Higher Conversion Rates Through an Ingenious Designed Website
- 6 Video Marketing Ideally within One Minute
Illustrate Buyer Personas for Reaching Out to a Targeted Audience
Buyer personas perpetuate the clarity and direction your marketing and sales team needs to generate organic traffic. Many social media platforms are already tracking users’ digital footprints to bridge the gap between consumers and sellers. All your company needs to do is create detailed buyer personas including pain points (limitations that make their current product or service ineffective), likes, dislikes, buying patterns, and impulse triggers. Building buyer personas gives an insight into what a potential customer may be attracted to – thus, paving way for your team to make more engaging content and knowing which sites to advertise them on and at what time of the day or year.
Register Your Small Business in Google My Business
One of the quickest and cheapest ways of landing on the first page of the search engine, even when you are traveling, is by registering to Google My Business.
Interlinking Your Small Business through Blogging and Inculcating Advanced SEO Techniques
Blogging can significantly expand your reach through infopreneurship. Make engaging content that is concise, helpful, and easy to read. Interlink your blogs with product pages, affiliate marketing links, other blogs on the site, and trial services. Write articles on the most relevant keywords through latent semantic indexing – but make sure you’re preventing overcrowding. Hire SEO experts if the task may seem daunting initially.
Use Your Social Media Platforms as Accessory Marketing Tools
With the ever-increasing Facebook, Instagram, and Twitter users having an online presence may be crucial for any business. Doctors and entrepreneurs are even using TikTok as an advantage because of its eye-catching, quick style of one-minute-long videos with music. But it is the most effective way of generating leads with bite-sized, attractive posts giving complete, yet concise information. Most people tend to get too involved in keeping up their social media posts, but use this in your favor by simply attracting your audience, engaging with them more effectively, directing them to your site, and building more detailed buyer personas to efficiently cater to the demographic.
Collaborate with Micro-Influencers
Once, you have a sufficient number of followers, amp them up by reaching out and working with micro-influencers – people starting with a decent following from around the globe, with a smaller following but greater engagement.
Get Higher Conversion Rates Through an Ingenious Designed Website
After bypassing the organic traffic to your site make sure that the leads end up making a purchase, some of the factors that may make you lose a potential client include:
- Increased page loading time.
- Incompatibility on all other devices, including phones, tablets, and pcs.
- Too many pop-up ads.
- Lengthy product descriptions.
- Complicated navigation.
- Bogus marketing claims and discounts.
- Hidden terms and conditions.
- Unimpressive shipment costs.
- Unavailability of the product or service in your region.
Video Marketing Ideally within One Minute
Keep the goal of pitching in your idea and convincing a potentially interested buyer to visit your site. People’s attention spans have been significantly decreasing over the past few years, thus anyone blabbering beyond five minutes has already lost their potential buyer through extra fluff. Get to the point and keep the viewer engaged. This goes for sponsored content as well when working with micro-influencers or other partnerships – encourage everyone to stick to the memo.
Use all Available Channels of Advertisements – Social Media, Google as well as Native Advertisements
Running ads has never been easier than now. Social media provides excellent packages with rates as low as $5. The best part is that, unlike a native advertisement, Google and the other platforms target potential buyers based on their digital database.
Use Sales as Well as Google Analytics to Reassess Your Current Strategy to Make the Necessary Changes
Generating leads is an ongoing trial and error process – but most small business owners tend to overlook reassessing their strategies once they start making money. You must always be at the top of your game and know exactly which areas need more work and how to maximize conversion rates. This can only happen when you have a robust sales team and professionals who know what they are doing.